Introducing Pulse Intelligence: The Future of Search Has Already Changed
For more than two decades, Google has been the gateway to the internet. At its peak, it controlled close to 90 percent of global search traffic and shaped how businesses thought about visibility, SEO, and online growth.
That era is ending.
The way people search for information is changing rapidly, and the shift is already having a measurable impact on how websites get traffic, how brands are discovered, and how decisions are made online.
Today, search is no longer just about links. It is about answers.
When you run a Google search now, the first thing you often see is not a list of websites, but an AI-generated summary. These AI Overviews provide direct answers at the top of the page, meaning users frequently get what they need without clicking through to any site at all. Google has confirmed that these AI summaries now reach over 1.5 billion users every month, and multiple studies show that when AI summaries appear, click-through rates to websites drop significantly.
This is driving the rise of what are known as zero-click searches, where users complete their journey entirely within the search interface. For businesses that have relied on organic search traffic for years, this represents a major structural change rather than a short-term fluctuation.
At the same time, people are increasingly bypassing traditional search engines altogether. AI platforms and assistants such as ChatGPT are becoming destinations in their own right. Users are asking questions, researching products, comparing options, and making decisions inside AI tools rather than navigating between multiple websites. Younger audiences in particular are leading this shift, using AI and social platforms as their primary discovery channels.
Looking ahead, this change is likely to accelerate. As voice assistants like Siri integrate more advanced AI agents, searching will become more conversational, more contextual, and even less dependent on traditional search results pages. Instead of searching, users will simply ask, and AI will decide what information to surface and which sources to reference.
This raises an important question for brands and businesses.
If people are no longer finding you through links, rankings, and clicks alone, how do you stay visible?
This is exactly why we built Pulse Intelligence.
Pulse Intelligence is designed for the AI search era. It goes beyond traditional SEO metrics to help businesses understand how they are being discovered across AI-driven platforms, generative search experiences, and emerging discovery channels. Instead of focusing solely on rankings and traffic, Pulse Intelligence provides insight into how AI systems interpret, summarise, and surface information about your brand.
In a world where AI often delivers the final answer, visibility depends on whether your business is included in that answer and how it is represented. Pulse Intelligence helps you measure that presence, identify gaps, and adapt your strategy for how people actually search today.
The bottom line is simple. Search is no longer just about Google, and it is no longer just about websites. AI is reshaping discovery at every level, from how questions are asked to how answers are delivered.
The businesses that succeed next will be the ones that understand this shift early and adapt to it. Pulse Intelligence exists to help you do exactly that.
The future of search is already here. The question is whether your brand is ready for it.